By SPORTS CORRESPONDENT
newsdesk@reporter.co.ke
Giant pay TV broadcaster SuperSport has ended their partnership with the Kenyan Premier League.
The move has not come as a shock since a row has been simmering between the broadcasters and the league managers since the beginning of the 2017 season.
Supersports, who have been the Kenyan top flight league media partners for the last decade, only aired the opening round of the 2017 season before switching off their cameras.
They also withdrew their sponsorship for the KPL Super Cup which Gor Mahia beat league champions Tusker 1-0 in Nakuru early last month.
“SuperSport has cancelled its contract with the Kenyan Football League (KPL) following KPL’s breach of the License Agreement entered into by the parties,” read part of the statement released to newsrooms.
According to SuperSport, the breach of the agreement by KPL has made the situation untenable and it put SuperSport at risk therefore “SuperSport has no option but to terminate the contract.”
“SuperSport will continue in its commitment to providing the best sports content in Africa via platforms with cutting-edge technology and on multiple devices. Formal notice of cancellation of the contract has been given and all the necessary procedures and steps are being put in place to manage the exit from this league,” said the statement.
The cancellation which has gotten most of Kenyans unaware puts hundreds of jobs at stake for Kenyans who have been working in various capacities due to the contract. Shocked with the turn of events, Kenyans took to Twitter to express their views.