Kigali Serena Hotel where the ‘Boost Your Business’ training, an initiative developed by Facebook and facilitated by Digify is going to take place. PHOTO/SERENA HOTELS.
By TRAVEL CORRESPONDENT
The opportunities tourism brings to African economies will be highlighted when African leaders, international investors, and travel professionals meet for the 41st Annual World Tourism Conference, in Rwanda from August 28 – 31.
Hosted by the Africa Travel Association (ATA), a division of the Corporate Council on Africa (CCA), and the Rwanda Development Board (RDB), the conference will highlight the economic and job opportunities being fuelled by the sector’s continued growth.
In less than 15 years Africa’s travel and hospitality industries have quadrupled in size, and the continent remains one of the world’s fastest-growing tourist destinations, second only to Southeast Asia.
President and CEO of the Corporate Council of Africa, Florizelle Liser, says CCA aims to use the conference to encourage investments and policies that contribute to the sector’s growth.
“The tourism conference will highlight opportunities in the tourism sector and intersecting sectors such as infrastructure, ICT, health, real estate development, and finance. Through strategic partnerships, we will also offer capacity building workshops for travel professionals of all levels,” she said.
Adding: “I look forward to working with [RDB CEO] Ms. Akamanzi and her team at RDB to showcase what Rwanda has to offer.”
This year will be the first time ATA’s Tourism Conference will be hosted in Rwanda, one of East Africa’s premier tourism destinations and one whose sector continues to grow. According to the RDB, Rwanda’s tourism sector generated US$303 million in revenue, in 2014 up three percent in the previous year.
On the sidelines of what is expected to be a packed agenda, ATA is working with Facebook to deliver training to SMEs in Kigali. The ‘Boost Your Business’ is a training initiative, developed by Facebook and facilitated by Digify Africa, designed to train and upskill small business owners on how to leverage digital tools to grow their businesses. The training will be held on August 26 at the Kigali Serena Hotel.
The conference also aligns with Kwita Izina, Rwanda’s annual gorilla naming ceremony, a national celebration creating awareness of the country’s efforts to protect the jewel of Rwanda’s tourism crown: the mountain gorillas and their habit.
The 41st Annual World Tourism Conference will be held in Kigali, Rwanda, on August 28-31, 2017.
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